Here's an interesting little video, a mash-up of forty cinematic "inspirational" speeches in two minutes, cut together to be a single, clichéd inspirational monologue:
Especially interesting to note is that it starts with Braveheart, perhaps the most iconic of modern cinematic inspirational speeches, but that it cuts late in the clip to Branagh's performance of Henry V, which, aside from being basically the same speech, is also the grand-daddy of every single one of the monologues the clip cites. Obviously, we could make the point here that a great deal of Shakespeare's cultural legacy today is the kind of schlocky/hacky "inspirational" writing that we see in all of these clips, from The Muppet Movie to Mr. Smith Goes to Washington to Lord of the Rings to Charlie Brown to ... well, we get the point. Certainly, this implicit critique of "Schlockspeare"--that it is an apolitical shift away from some of the meanings that could be applied to Shakespearean texts--is the kneejerk reaction some scholars of Shakespeare in popular culture would have after seeing this.
A couple of problems with that interpretation of this legacy, though. For starters, there's the assumption embedded in that claim that Shakespeare (even cinematic Shakespeare) is a better cultural object than the schlocky films (or even film moments) that make up his legacy: Henry V is inherently more meaningful--or, at least
more meaning can be applied to it--than can be applied to, say, Street Fighter or Bring It On. After all, if we don't make that assumption, and instead assume that Shakespeare was doing the same thing then as these other cultural objects are now (only he did it first!), then we have to re-examine in a fundamental manner questions of cultural value that still make Shakespearean scholars nervous, even though it's something of a dead horse in other disciplines. In other words, we would need either to elevate popular culture or to lower Shakespeare to it.
After all, one of the standard lines of argument about what the St. Crispin's Day speech in Henry V does is that it actually critiques precisely the kind of inspiration it offers. That Shakespeare is somehow commenting on how Henry is exploiting specific structures of feeling associated with an emerging nationalism and an older brand of masculinity in order to inspire his motley crew to battle:
It's a theme Shakespeare returns to frequently, most famously Marc Anthony's rallying of the plebs in Julius Caesar. But again, I feel that the assumption is often that Shakespeare is smart enough to make this argument, even as he exploits these very structures to great effect on his own audience in the theatre. And, of course, the other assumption is that these speeches in these other films are derivative of Shakespeare, but reduce it to a schlock that doesn't have the same kind of self-awareness.
But, check out the following clip from Animal House (also excerpted in the above clip):
The John Belushi clip is truncated slightly, but I think the comparison still holds. In both scenes we see a perceived leader assert his leadership by voicing an artificial and inappropriate appeal to history, by re-asserting rhetorical clichés that would already be familiar to his audience, and by subsuming rational argumentation to a more affective logic grounded primarily in masculine values. They're doing pretty much the same thing in their very commentary on how such "inspirational" rhetoric causes social influence with vast consequences (the result of both speeches is literal battle, after all). In this sense, can we really continue this artificial difference between Shakespeare and his cultural descendants?
Well, sort of. After all, while I think we should probably agree that there really isn't a great deal of difference in terms of the "meaning" carried in these cultural objects, the cultural value each carries is still very different in spite of the fact that they all have similar formal effects. In other words, Shakespeare and Animal House have different cultural effects on a larger scale. Part of the purpose of my dissertation is to point out that, despite much cultural critique that deconstructs ideas of high or low cultural value, Shakespearean critics are still on to something by suggesting the different values inherent in Shakespeare, although not for the reasons they would believe (they're merely repeating the same assumptions that the rest of society already holds to a large extent).
The thing is, we can actually tap into this difference by looking again at the mash-up that opened this post: not all of these are war movies, after all. A good portion of them are educational inspirational speeches. In particular, Dead Poets Society stands out in this respect, as the film itself uses Shakespeare to make the inspirational message. I find it really interesting (and a possible avenue for future research) to see how the "inspirational" speech genre of cinematic rhetoric (created, in some sense, by Shakespeare himself) is a constitutive element of the "inspirational teacher" cinematic genre. This genre weirdly turns the screw on this mode of rhetoric by actually eliminating its own self-awareness (something that a film like Animal House obviously doesn't do), and in particular it eliminates this self-awareness by using Shakespeare in a pedagogical context to do the inspiring. No longer is Shakespeare in these films commenting on how easily audiences are led astray on the basis of a bogus affect, but instead is used to advance the argument that Shakespeare himself is just a genius that can inspire us through time, that it is the teacher's role to tap into that genius in order to inspire his (and it usually is "his") students in the same way. And then, what of something like the "inspirational teacher movie" speech that Steve Coogan's character gives in Hamlet 2? It seems to turn the screw yet again, by restoring a different kind of generic self-awareness and parody to how Shakespeare's cultural value is perceived....
Beyond all of that, we have to consider the distribution of these kinds of strategies of valuation: the fact that in a way, the mash-up is the perfect vehicle for these ideas, since so many of these films are really most identifiable through these inspirational moments in the first place. It's not that these monologues are merely there to inspire us emotionally (or even to inspire us intellectually to question the ways in which we are inspired), but rather to inspire us in another way that has to do with yet another kind of value: these monologues are the big selling points of these movies, and they are often front and center in cinematic marketing practices as a way of inspiring us as consumers to pay for these products (and don't think that this wasn't the case back when Shakespeare was doing it; he was the most successful playwright of his time due to savvy self-promotion). Ultimately, the key to "inspiration" in these films (especially in those films that use Shakespeare consciously within a classroom setting) is an attempt to teach (and I use that word deliberately) audiences how to respond to this convergence between cultural value and exchange value....
Showing posts with label taste. Show all posts
Showing posts with label taste. Show all posts
Wednesday, December 10, 2008
Tuesday, April 8, 2008
Uwe Boll, Anti-Fan Activism, and the Tensions of Convergence Culture
Uwe Boll has long been something of a joke among the cinema-going and gamer communities, not only because of the generally reviled quality of the films he makes (adaptations of often classic games criticized both by film connoisseurs and by video game afficionados), but also because of the manner in which he has continued to churn out films (see below).
But this joke is now taking an interesting turn. Several months ago, some Boll anti-fans put up a petition asking him to retire from making films. And now, in an interview with FEARNet, it seems that if he garners a million signatures, he might actually quit. StuffWeLike reports on this development:
Even so, beyond the novelty (absurdity?) of the whole situation, it fascinates me on a number of levels. First, in terms of fan cultures and taste culture in general, this is merely another example of how aggressive our defenses of "good taste" can be. Certainly, this is something resembling fan activism, but it is a curious anti-fan activism in which people are actively calling for the end of what they perceive to violate their sense of good taste. A number of critics have shown over the years how hierarchies of taste are necessary among taste cultures (and fan cultures) in order to legitimize the authority of those who judge, to legitimize the very subjectivity of those within the culture against those who are outside of it.
But we tend to forget that these hierarchies are also something of a zero-sum game. While those tastes that exist outside the norm set by the taste culture are necessary to some extent in terms of the power dynamics involved, it doesn't mean that the taste culture doesn't still want to eliminate other tastes altogether. Barbara Herrnstein Smith comments in her fabulous book Contingencies of Value that the effort to evaluate requires both the assumption of a natural, objective understanding of what is "good" and an attendant assumption that those who cannot recognize such "quality" are necessarily pathological in some way. There's the assumption in some older criticism (think of the New Critics, but this goes back, according to Smith, to Hume and Kant as well), for instance, that people unable to appreciate great works of art were not only "deviant" but also somehow socially unfit: in other words, there's a kind of natural selection that weeds out those less sensitive to aesthetics. This doesn't merely apply to cultural elites, though:
In this context, (mostly) gamers are performing the same kind of pathologizing of bad taste as Hume and Kant. They are simply doing it on a larger scale and with more consequences: rather than waiting for Boll to be weeded out by a process of natural selection within the taste community, they are actively requesting that he remove himself from the kinds of social circles that would even possibly interact with them in the first place. This is activism of a highly reactionary order, one which doesn't only ignore the contingencies which define that value, hoping to naturalize and universalize these tastes. After all, this is something like a Final Solution for a particular taste culture, actively attempting to eliminate the Other that authorizes and threatens the authority of the taste culture as a whole.
The second point of interest for me is what this means in terms of how consumers are engaging with new forms of production and distribution. Boll's films are not only critiqued for their quality, but for their mode of production. After all (the argument seems to go), it's as though the guy has seen The Producers too many times: Boll uses a particular loophole in German tax law that is intended to stimulate investments in German-made films and thus boost the national film industry. Oddly enough, though, the tax law stipulates that films that make no profit become completely tax deductible. In other words, Boll corners the market on movies that he knows will tank in order to reap the benefits. He and his investors win. According to his many detractors, the German government and the movie-going public loses.
Boll in some ways serves as a manifestation of the weird ways in which capital circulates to produce things that nobody really wants in order to continue its own perpetuation. He is in this way not postmodern in the way that Jameson and others characterize "late capitalism" (seriously, does this mean that capitalism will be "ending" soon?!), but rather in a more Deleuzian sense of how capital operates as a purely productive force: productive of commodities, certainly, but more importantly productive of pure capital (out of nothing, seemingly) and of desire as a byproduct. This process is very rarely so nakedly displayed for consumers, and Boll's spectacular display of his own production/distribution methods has drawn sharp criticism. In Convergence Culture, Henry Jenkins describes the ways in which this new transition in media culture is above all a convergence between producers who are producing capital and desire in new ways and consumers who now have more power and potential avenues through which to understand and engage with that capital and desire. Jenkins proposes a new political activism to be one possible consequence of this convergence, a possible avenue toward an "achievable utopia." I sort of wonder whether this is what he had in mind.
In case you're wondering: yes, I signed, not to assert anti-fan allegiance but rather as some feeble mark that I can make regarding the weird ways in which these new practices of capitalism in global convergence culture can be exploitative of the average consumer. For the record, there were 18,000 signatures when the interview was publicized, and, two days later, I became signature #100,505. So the numbers are skyrocketing. If you would like to jump on the bandwagon for whatever reason, you can sign the petition here.
But this joke is now taking an interesting turn. Several months ago, some Boll anti-fans put up a petition asking him to retire from making films. And now, in an interview with FEARNet, it seems that if he garners a million signatures, he might actually quit. StuffWeLike reports on this development:
So there you go. A chance to make cinema history. While we wonder if 1 million people have even seen a Uwe Boll movie, we will still hope that the petition (currently at 21,000+) gets a magical boost by the Will of God.
I sort of wonder whether he'll actually do this. He did challenge critics to fight him in the boxing ring, and he put his money where his mouth was in that case. Of course, that was kind of lopsided: he had been an amateur boxer for years, and he fought a bunch of out-of-shape film critics. One wonders whether this kind of pride will extend to his entire career.
Even so, beyond the novelty (absurdity?) of the whole situation, it fascinates me on a number of levels. First, in terms of fan cultures and taste culture in general, this is merely another example of how aggressive our defenses of "good taste" can be. Certainly, this is something resembling fan activism, but it is a curious anti-fan activism in which people are actively calling for the end of what they perceive to violate their sense of good taste. A number of critics have shown over the years how hierarchies of taste are necessary among taste cultures (and fan cultures) in order to legitimize the authority of those who judge, to legitimize the very subjectivity of those within the culture against those who are outside of it.
But we tend to forget that these hierarchies are also something of a zero-sum game. While those tastes that exist outside the norm set by the taste culture are necessary to some extent in terms of the power dynamics involved, it doesn't mean that the taste culture doesn't still want to eliminate other tastes altogether. Barbara Herrnstein Smith comments in her fabulous book Contingencies of Value that the effort to evaluate requires both the assumption of a natural, objective understanding of what is "good" and an attendant assumption that those who cannot recognize such "quality" are necessarily pathological in some way. There's the assumption in some older criticism (think of the New Critics, but this goes back, according to Smith, to Hume and Kant as well), for instance, that people unable to appreciate great works of art were not only "deviant" but also somehow socially unfit: in other words, there's a kind of natural selection that weeds out those less sensitive to aesthetics. This doesn't merely apply to cultural elites, though:
The first [point] is that communities ... come in all sizes and that, insofar as the provincials, colonials, and other marginalized groups mentioned above--including the young--constitute social communities in themselves, they also tend to have prevailing structures of tastes and may be expected to control them in much the same ways as do more obviously "establishment" groups. (41)
The second point of interest for me is what this means in terms of how consumers are engaging with new forms of production and distribution. Boll's films are not only critiqued for their quality, but for their mode of production. After all (the argument seems to go), it's as though the guy has seen The Producers too many times: Boll uses a particular loophole in German tax law that is intended to stimulate investments in German-made films and thus boost the national film industry. Oddly enough, though, the tax law stipulates that films that make no profit become completely tax deductible. In other words, Boll corners the market on movies that he knows will tank in order to reap the benefits. He and his investors win. According to his many detractors, the German government and the movie-going public loses.
Boll in some ways serves as a manifestation of the weird ways in which capital circulates to produce things that nobody really wants in order to continue its own perpetuation. He is in this way not postmodern in the way that Jameson and others characterize "late capitalism" (seriously, does this mean that capitalism will be "ending" soon?!), but rather in a more Deleuzian sense of how capital operates as a purely productive force: productive of commodities, certainly, but more importantly productive of pure capital (out of nothing, seemingly) and of desire as a byproduct. This process is very rarely so nakedly displayed for consumers, and Boll's spectacular display of his own production/distribution methods has drawn sharp criticism. In Convergence Culture, Henry Jenkins describes the ways in which this new transition in media culture is above all a convergence between producers who are producing capital and desire in new ways and consumers who now have more power and potential avenues through which to understand and engage with that capital and desire. Jenkins proposes a new political activism to be one possible consequence of this convergence, a possible avenue toward an "achievable utopia." I sort of wonder whether this is what he had in mind.
In case you're wondering: yes, I signed, not to assert anti-fan allegiance but rather as some feeble mark that I can make regarding the weird ways in which these new practices of capitalism in global convergence culture can be exploitative of the average consumer. For the record, there were 18,000 signatures when the interview was publicized, and, two days later, I became signature #100,505. So the numbers are skyrocketing. If you would like to jump on the bandwagon for whatever reason, you can sign the petition here.
***Update***
As the number of signatures on the anti-Boll petition approaches 165,000, Boll has responded by claiming that he's "the only fucking genius in the business." See his video response here. Or, if you feel kinda bad for the guy and want to show "support," sign the pro-Boll petition here. I say "support" because the justification for saying that Boll should not be forced to quit in this petition is basically that his films are so detestably bad that they're worth a good laugh....
Friday, February 22, 2008
Prestige, Affect, and Forgotten Films: Another Manifesto for the Cinematic Experience
If you check out Salon.com's recent article "Oscar, Are You Listening?," you're bound to find some really interesting comments (my personal favorite is Farhad Manjoo's assertion, "The thing about [There Will Be Blood] is that every encounter ends up on the lonely side of loony; you're led to think these folks are merely eccentric, and then, across several pivotal scenes, it turns out, no, they're actually far, far further gone than you ever suspected.") But at the end of the article, IFC News host Matt Singer raises an interesting dilemma about our current cinematic taste culture by pointing out that Once and Music and Lyrics are "practically the same movie and they're both quite good," but that the latter "has already been forgotten, another Hollywood product destined for the discount bin of movie history."
It's a strange reversal of how we normally discuss value in the popular imagination: usually it's the big-budget Hollywood film that is destined to be remembered (at the very least through constant replaying on cable movie networks), while the small independent non-American film tends to get lost in the dustbin of history. But it also raises an interesting point about the ephemera of cinema that should always be obvious to us but is rarely discussed. We talk semi-frequently about "lost" films (it's a burgeoning field of scholarship, and I know someone in my department who does excellent work with them), but that category is suggestive of films that are absent but still somehow remembered, often fondly and with the vain hope of recovering it once again.
But Singer raises the specter of forgotten films, those films which we once experienced fondly but which are somehow lost affectively rather than materially. The film as an object still exists, but our culture as a whole has not generated the kind of affect for it (either loved or hated) that sustains its life in the public imagination. It's an incredibly common thing: hundreds of films are released every year, and, if I recall correctly, the average American movie-goer visits the cinematic temple around seven times a year. How many of the films that get made just drift away in this manner? Check out any random year in the IMDB to see how many of the hundreds of films released that year you actually saw. How many of them have you even heard of? How many of them could actually be raised in conversation and given even a spark of recognition?
Most interestingly, this article connects the ratio of forgotten-ness among films to the amount of prestige the picture was awarded (most critics would probably point to box office returns and DVD sales). Ted Pigeon also just raised a similar point about the manner in which great films are forgotten because Oscar discussion limits the field of inquiry. And they have a point: new film buffs (such as myself back in the day) frequently turn to past award winners/nominees and films appearing in any number of best-of lists as a guide of how to expand cinematic knowledge. Films with no award nominations and limited box office like Music and Lyrics don't make it on to these lists, and they are thus ignored ("written out" would be too active a phrase) when cinema history is recorded for the public. Realizations like this one remind us that canons are built upon a process of active exclusion, rather than inclusion: the attempt to bolster the best that has been thought in the world (to paraphrase Matthew Arnold) is really only the side effect of years of culturally whittling away our collective memories so that we only have a select few memories from which to choose. It is a process of effacing the multiplicity of media experience to bolster the singular aesthetic experiences of a singular few. [NOTE: In point of fact, I haven't seen Music and Lyrics either, and I hadn't intended to do so until reading this article. Now I'll have to add it to my Blockbuster queue right above Once, which was already on the list.]
It's a sad state of affairs, really. Time, effort, and money is dumped in to every feature made, and only the most disrespectful of film-goers would have the temerity to suggest otherwise. It's one reason why I try to find something--a character, a scene, a musical cue, a single image--that makes even the worst movies I see worthwhile. When confronted with the ephemera that is the cinematic experience, we have to realize that our personal affective responses are precisely what contributes to the manner in which prestige is accorded and thus to the manner in which films are remembered for posterity. The cinema needs some of that old time religion, in which people genuinely arrive in the theatre to experience a kind of communion with something outside themselves (a character, a scene, a musical cue, a single image, a critical understanding of the culture surrounding us, a self-awareness of why we would engage in the absurd activity of sitting in a darkened room with strangers only to watch lights flicker across a screen). These are the things that can restore our belief in the cinema, and allow us to question whether a belief in this kind of media is really even necessary. And it is this kind of communion with the cinematic experience that we must carry into our daily lives. This would be better for the films which are better off remembered for something and for the people who watch and care about them in some way.
It's a strange reversal of how we normally discuss value in the popular imagination: usually it's the big-budget Hollywood film that is destined to be remembered (at the very least through constant replaying on cable movie networks), while the small independent non-American film tends to get lost in the dustbin of history. But it also raises an interesting point about the ephemera of cinema that should always be obvious to us but is rarely discussed. We talk semi-frequently about "lost" films (it's a burgeoning field of scholarship, and I know someone in my department who does excellent work with them), but that category is suggestive of films that are absent but still somehow remembered, often fondly and with the vain hope of recovering it once again.
But Singer raises the specter of forgotten films, those films which we once experienced fondly but which are somehow lost affectively rather than materially. The film as an object still exists, but our culture as a whole has not generated the kind of affect for it (either loved or hated) that sustains its life in the public imagination. It's an incredibly common thing: hundreds of films are released every year, and, if I recall correctly, the average American movie-goer visits the cinematic temple around seven times a year. How many of the films that get made just drift away in this manner? Check out any random year in the IMDB to see how many of the hundreds of films released that year you actually saw. How many of them have you even heard of? How many of them could actually be raised in conversation and given even a spark of recognition?
Most interestingly, this article connects the ratio of forgotten-ness among films to the amount of prestige the picture was awarded (most critics would probably point to box office returns and DVD sales). Ted Pigeon also just raised a similar point about the manner in which great films are forgotten because Oscar discussion limits the field of inquiry. And they have a point: new film buffs (such as myself back in the day) frequently turn to past award winners/nominees and films appearing in any number of best-of lists as a guide of how to expand cinematic knowledge. Films with no award nominations and limited box office like Music and Lyrics don't make it on to these lists, and they are thus ignored ("written out" would be too active a phrase) when cinema history is recorded for the public. Realizations like this one remind us that canons are built upon a process of active exclusion, rather than inclusion: the attempt to bolster the best that has been thought in the world (to paraphrase Matthew Arnold) is really only the side effect of years of culturally whittling away our collective memories so that we only have a select few memories from which to choose. It is a process of effacing the multiplicity of media experience to bolster the singular aesthetic experiences of a singular few. [NOTE: In point of fact, I haven't seen Music and Lyrics either, and I hadn't intended to do so until reading this article. Now I'll have to add it to my Blockbuster queue right above Once, which was already on the list.]
It's a sad state of affairs, really. Time, effort, and money is dumped in to every feature made, and only the most disrespectful of film-goers would have the temerity to suggest otherwise. It's one reason why I try to find something--a character, a scene, a musical cue, a single image--that makes even the worst movies I see worthwhile. When confronted with the ephemera that is the cinematic experience, we have to realize that our personal affective responses are precisely what contributes to the manner in which prestige is accorded and thus to the manner in which films are remembered for posterity. The cinema needs some of that old time religion, in which people genuinely arrive in the theatre to experience a kind of communion with something outside themselves (a character, a scene, a musical cue, a single image, a critical understanding of the culture surrounding us, a self-awareness of why we would engage in the absurd activity of sitting in a darkened room with strangers only to watch lights flicker across a screen). These are the things that can restore our belief in the cinema, and allow us to question whether a belief in this kind of media is really even necessary. And it is this kind of communion with the cinematic experience that we must carry into our daily lives. This would be better for the films which are better off remembered for something and for the people who watch and care about them in some way.
Wednesday, January 9, 2008
The Politics of "Guilty" Pleasures
On the first day of class yesterday, I asked my students as an icebreaker (as I've been doing for years) what their guilty pleasures were: movies, songs, bands, television shows, any mediated object they are embarassed to admit that they love. Sad to say, but this is really the first time in which I've actually contemplated the implications of precisely what a "guilty pleasure" actually is.
Pleasure and affect are hot topics right now in media theory after a long period in which criticism misguidedly (but understandably in terms of the political climate) attempted to construct a politics of media that is divorced from questions of pleasure and affect. But the social "guilt" we commonly associate with our fondest pleasures doesn't, to my knowledge, get investigated all that often (the MLA online database only notes 17 entries which use the term, and they all seem to do so uncritically--this is, however, a very cursory search). But this seems to be a defining aspect of our taste culture in general and how we define "pleasure" through questions of quality and social expectations. "Guilt" necessarily implies a kind of law that is imposed on pleasure from the outside of our discourse about pleasure itself: these laws are determined to a large extent by popular criticism of these media artifacts and by the kinds of expectations that we as a culture impose for certain kinds of objects and certain kinds of audiences. The guilty pleasure seems to be something of a missing link in that all-too-present question of how our critical discourse and vocabulary (popular and academic) in part define and to an even larger extent reinforce what and how people enjoy the things that they do. (It is especially disconcerting that the question has not really arisen that forcefully in fan studies, in which the types of objects audience choose to invest in affectively are under scrutiny.)
The examples provided by my students seem instructive here (and, incidentally, this is just a reminder that we should always be ready to learn from our students). Some of the examples and the responses provoked by the rest of the class were explicit references to questions of the quality of the object (perceived trash television like A Shot at Love with Tila Tequila, for instance, or another student's love for the film Elizabethtown, a movie he noted was hated by critics), while others clearly were directed to questions of their investment as the "right" type of audience, based on age ("Disney movies" as a category came up in both classes), maturity (the Spice Girls and late '90s boy bands came up in both classes), gender (a male in each class cited favorite movie The Notebook, while another cited Ever After), and race (some white students emphasized this aspect when they referred to "thug" music or "hardcore gangster rap"--an especially odd "guilty" pleasure since white suburban kids are statistically the most likely consumers of hip-hop culture). In some ways, the instances of the latter pleasure are a kind of performed drag, in which people who totally own their own pleasure performatively disavow how they impersonate the "proper" audience for these objects. But the drag in still something of a defensive posture to take against social forces (including my own authority as instructor) which label their pleasures as "bad."
We see this happen in reverse all the time, as well. In my own studies of Shakespearean fandom, for instance, I see something like the exact opposite of what we find in the narratives these students have constructed around their guilty pleasures. The opposite of "guilty," but not exactly synonymous with "proper" either. Many self-professed Shakespeare fans, for instance, are invoking an object that could not be more acceptable as an object for their pleasure. And yet, they continually announce themselves as alienated from their peers (a common thread being, "I thought I was the only one who got it"), noting the effects of their affect in a manner similar to those who discuss guilty pleasures. Shakespeare is an acceptable object, but it is precisely their performance of themselves that makes it seem as though they are taking pleasure in something that is outside the norm. While those who invoke their guilty pleasures are implicitly appealing to the alienating effects of a law governed by a variety of social circumstances, those who are Shakespeare fans seem to be performing the law themselves and, in doing so, constructing it altogether. In this sense, the kind of "class drag" these Shakespeare fans perform through is in some sense a defensive pose against the perceived lack of social/cultural laws governing the quality of Shakespeare as an object. In any case, it's all very strange and needs a great deal of further elaboration.
Pleasure and affect are hot topics right now in media theory after a long period in which criticism misguidedly (but understandably in terms of the political climate) attempted to construct a politics of media that is divorced from questions of pleasure and affect. But the social "guilt" we commonly associate with our fondest pleasures doesn't, to my knowledge, get investigated all that often (the MLA online database only notes 17 entries which use the term, and they all seem to do so uncritically--this is, however, a very cursory search). But this seems to be a defining aspect of our taste culture in general and how we define "pleasure" through questions of quality and social expectations. "Guilt" necessarily implies a kind of law that is imposed on pleasure from the outside of our discourse about pleasure itself: these laws are determined to a large extent by popular criticism of these media artifacts and by the kinds of expectations that we as a culture impose for certain kinds of objects and certain kinds of audiences. The guilty pleasure seems to be something of a missing link in that all-too-present question of how our critical discourse and vocabulary (popular and academic) in part define and to an even larger extent reinforce what and how people enjoy the things that they do. (It is especially disconcerting that the question has not really arisen that forcefully in fan studies, in which the types of objects audience choose to invest in affectively are under scrutiny.)
The examples provided by my students seem instructive here (and, incidentally, this is just a reminder that we should always be ready to learn from our students). Some of the examples and the responses provoked by the rest of the class were explicit references to questions of the quality of the object (perceived trash television like A Shot at Love with Tila Tequila, for instance, or another student's love for the film Elizabethtown, a movie he noted was hated by critics), while others clearly were directed to questions of their investment as the "right" type of audience, based on age ("Disney movies" as a category came up in both classes), maturity (the Spice Girls and late '90s boy bands came up in both classes), gender (a male in each class cited favorite movie The Notebook, while another cited Ever After), and race (some white students emphasized this aspect when they referred to "thug" music or "hardcore gangster rap"--an especially odd "guilty" pleasure since white suburban kids are statistically the most likely consumers of hip-hop culture). In some ways, the instances of the latter pleasure are a kind of performed drag, in which people who totally own their own pleasure performatively disavow how they impersonate the "proper" audience for these objects. But the drag in still something of a defensive posture to take against social forces (including my own authority as instructor) which label their pleasures as "bad."
We see this happen in reverse all the time, as well. In my own studies of Shakespearean fandom, for instance, I see something like the exact opposite of what we find in the narratives these students have constructed around their guilty pleasures. The opposite of "guilty," but not exactly synonymous with "proper" either. Many self-professed Shakespeare fans, for instance, are invoking an object that could not be more acceptable as an object for their pleasure. And yet, they continually announce themselves as alienated from their peers (a common thread being, "I thought I was the only one who got it"), noting the effects of their affect in a manner similar to those who discuss guilty pleasures. Shakespeare is an acceptable object, but it is precisely their performance of themselves that makes it seem as though they are taking pleasure in something that is outside the norm. While those who invoke their guilty pleasures are implicitly appealing to the alienating effects of a law governed by a variety of social circumstances, those who are Shakespeare fans seem to be performing the law themselves and, in doing so, constructing it altogether. In this sense, the kind of "class drag" these Shakespeare fans perform through is in some sense a defensive pose against the perceived lack of social/cultural laws governing the quality of Shakespeare as an object. In any case, it's all very strange and needs a great deal of further elaboration.
Sunday, December 30, 2007
Best Films of 2007 #9: Ratatouille
When I first heard the description for this film, I honestly couldn't understand its purpose. An animated film about a rat who cooks at a five-star French restaurant seems to reach out to no demographic in particular: children probably wouldn't appreciate either the obsessive detail over food or the French setting (remember that the French chef in The Little Mermaid is sort of a villain) and foodies would be turned off by the animation, by that long-circulating (mis)perception that animated film is (to paraphrase The Hudsucker Proxy) "you know, for kids!"
But then I saw the film, and it's probably better than anything in the distinguished track record set by Pixar to date. About a rat who emerges from the sewers to become a master chef in the highly competetive world of French cuisine, the film is the only great film from this past year that I can think of that actually looks into the filth and grime of our current climate and sees a genuine hope for how creativity can sometimes alter the rules of the game. Obsessed with issues of quality and the trenchant demands of taste culture as it is literalized in the food world, the film brazenly suggests that quality can emerge from anywhere, and that this in itself must necessarily alter how we perceive notions of "quality" and "taste" actually operate along classed and gendered lines. But it also does so pragmatically, and somewhat insidiously suggests that this affective power can only be drawn through a creative harnessing of nostalgia for a simpler time and place. In this sense, a happy little film in which a rat uses a human as a cooking puppet perfectly fits into a cinematic year obsessed with an attempt to retrieve a past that is no longer possible, if it ever was.
But then I saw the film, and it's probably better than anything in the distinguished track record set by Pixar to date. About a rat who emerges from the sewers to become a master chef in the highly competetive world of French cuisine, the film is the only great film from this past year that I can think of that actually looks into the filth and grime of our current climate and sees a genuine hope for how creativity can sometimes alter the rules of the game. Obsessed with issues of quality and the trenchant demands of taste culture as it is literalized in the food world, the film brazenly suggests that quality can emerge from anywhere, and that this in itself must necessarily alter how we perceive notions of "quality" and "taste" actually operate along classed and gendered lines. But it also does so pragmatically, and somewhat insidiously suggests that this affective power can only be drawn through a creative harnessing of nostalgia for a simpler time and place. In this sense, a happy little film in which a rat uses a human as a cooking puppet perfectly fits into a cinematic year obsessed with an attempt to retrieve a past that is no longer possible, if it ever was.
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