Wednesday, December 10, 2008
Shakespeare, "Inspiration," and Social Influence
Especially interesting to note is that it starts with Braveheart, perhaps the most iconic of modern cinematic inspirational speeches, but that it cuts late in the clip to Branagh's performance of Henry V, which, aside from being basically the same speech, is also the grand-daddy of every single one of the monologues the clip cites. Obviously, we could make the point here that a great deal of Shakespeare's cultural legacy today is the kind of schlocky/hacky "inspirational" writing that we see in all of these clips, from The Muppet Movie to Mr. Smith Goes to Washington to Lord of the Rings to Charlie Brown to ... well, we get the point. Certainly, this implicit critique of "Schlockspeare"--that it is an apolitical shift away from some of the meanings that could be applied to Shakespearean texts--is the kneejerk reaction some scholars of Shakespeare in popular culture would have after seeing this.
A couple of problems with that interpretation of this legacy, though. For starters, there's the assumption embedded in that claim that Shakespeare (even cinematic Shakespeare) is a better cultural object than the schlocky films (or even film moments) that make up his legacy: Henry V is inherently more meaningful--or, at least
more meaning can be applied to it--than can be applied to, say, Street Fighter or Bring It On. After all, if we don't make that assumption, and instead assume that Shakespeare was doing the same thing then as these other cultural objects are now (only he did it first!), then we have to re-examine in a fundamental manner questions of cultural value that still make Shakespearean scholars nervous, even though it's something of a dead horse in other disciplines. In other words, we would need either to elevate popular culture or to lower Shakespeare to it.
After all, one of the standard lines of argument about what the St. Crispin's Day speech in Henry V does is that it actually critiques precisely the kind of inspiration it offers. That Shakespeare is somehow commenting on how Henry is exploiting specific structures of feeling associated with an emerging nationalism and an older brand of masculinity in order to inspire his motley crew to battle:
It's a theme Shakespeare returns to frequently, most famously Marc Anthony's rallying of the plebs in Julius Caesar. But again, I feel that the assumption is often that Shakespeare is smart enough to make this argument, even as he exploits these very structures to great effect on his own audience in the theatre. And, of course, the other assumption is that these speeches in these other films are derivative of Shakespeare, but reduce it to a schlock that doesn't have the same kind of self-awareness.
But, check out the following clip from Animal House (also excerpted in the above clip):
The John Belushi clip is truncated slightly, but I think the comparison still holds. In both scenes we see a perceived leader assert his leadership by voicing an artificial and inappropriate appeal to history, by re-asserting rhetorical clichés that would already be familiar to his audience, and by subsuming rational argumentation to a more affective logic grounded primarily in masculine values. They're doing pretty much the same thing in their very commentary on how such "inspirational" rhetoric causes social influence with vast consequences (the result of both speeches is literal battle, after all). In this sense, can we really continue this artificial difference between Shakespeare and his cultural descendants?
Well, sort of. After all, while I think we should probably agree that there really isn't a great deal of difference in terms of the "meaning" carried in these cultural objects, the cultural value each carries is still very different in spite of the fact that they all have similar formal effects. In other words, Shakespeare and Animal House have different cultural effects on a larger scale. Part of the purpose of my dissertation is to point out that, despite much cultural critique that deconstructs ideas of high or low cultural value, Shakespearean critics are still on to something by suggesting the different values inherent in Shakespeare, although not for the reasons they would believe (they're merely repeating the same assumptions that the rest of society already holds to a large extent).
The thing is, we can actually tap into this difference by looking again at the mash-up that opened this post: not all of these are war movies, after all. A good portion of them are educational inspirational speeches. In particular, Dead Poets Society stands out in this respect, as the film itself uses Shakespeare to make the inspirational message. I find it really interesting (and a possible avenue for future research) to see how the "inspirational" speech genre of cinematic rhetoric (created, in some sense, by Shakespeare himself) is a constitutive element of the "inspirational teacher" cinematic genre. This genre weirdly turns the screw on this mode of rhetoric by actually eliminating its own self-awareness (something that a film like Animal House obviously doesn't do), and in particular it eliminates this self-awareness by using Shakespeare in a pedagogical context to do the inspiring. No longer is Shakespeare in these films commenting on how easily audiences are led astray on the basis of a bogus affect, but instead is used to advance the argument that Shakespeare himself is just a genius that can inspire us through time, that it is the teacher's role to tap into that genius in order to inspire his (and it usually is "his") students in the same way. And then, what of something like the "inspirational teacher movie" speech that Steve Coogan's character gives in Hamlet 2? It seems to turn the screw yet again, by restoring a different kind of generic self-awareness and parody to how Shakespeare's cultural value is perceived....
Beyond all of that, we have to consider the distribution of these kinds of strategies of valuation: the fact that in a way, the mash-up is the perfect vehicle for these ideas, since so many of these films are really most identifiable through these inspirational moments in the first place. It's not that these monologues are merely there to inspire us emotionally (or even to inspire us intellectually to question the ways in which we are inspired), but rather to inspire us in another way that has to do with yet another kind of value: these monologues are the big selling points of these movies, and they are often front and center in cinematic marketing practices as a way of inspiring us as consumers to pay for these products (and don't think that this wasn't the case back when Shakespeare was doing it; he was the most successful playwright of his time due to savvy self-promotion). Ultimately, the key to "inspiration" in these films (especially in those films that use Shakespeare consciously within a classroom setting) is an attempt to teach (and I use that word deliberately) audiences how to respond to this convergence between cultural value and exchange value....
Friday, September 12, 2008
"The Dude abides": The Big Lebowski and Politics as Tragic Farce
But I also think it was an effective choice. I have to admit that I never caught the political commentary that seems to frame the film the first (few) time(s) I saw it: George Bush's speech to open the film as The Dude chooses his Half-n-Half, Walter's comments about the "camel-fuckers in Iraq," etc. It's something that creeps up on you as you re-visit the film, and, I would argue along with Haglund, it only creeps up on you because of its nostalgic retrospective lens. Walter is a neo-con before the term even existed, Haglund suggests, and The Dude's pacifism is the yin to Walter's yang. There's a genuine sweetness in the relationship, an intimation of intimacy among folks so politically divided, a friendliness among the hawk, the dove, and the guy who is constantly "out of [his] element" and who doesn't fit neatly into the prescribed labels of red-state and blue-state. Haglund writes:
This gentle, comic conclusion came to mind while I watched the Coen brothers' new farce, Burn After Reading, which revolves around the misplaced memoirs of an ex-CIA analyst. The new film is a similarly sharp satire of American life, and there are parallels with the Lebowski plot: a greedy attempt at extortion, multiple schemes incompetently botched. The contrast in tone, though, is stark. There's no real friendship in the world of Burn After Reading, there's even less heroism, and paranoia abounds. No one mentions 9/11 or the war in Iraq, but these characters, like their audience, are living in a darker world. The cult of Lebowski, I've begun to suspect, has more than a little nostalgia in it—for a decade when one could poke brilliant fun at the national disposition and the stakes didn't feel so high.
I think it's a great reading of the film, but, more importantly, I think it articulates something deeper about how we relate to media, and particularly to representations of politics within the everyday (as crazy as the everyday in this film is). Haglund notes that the cult of Lebowski has a certain nostalgia for simpler times at the heart of it, but I would suggest that equally important to the nostalgia is the work of mourning that we perform as we watch something like this. I'm reminded of Marx's dictum that history happens first as tragedy and is repeated as farce, but this film seems to suggest that the reverse can be true as well. It would be reductive to suggest that the politics worked themselves on a completely passively ignorant audience when the film was first distributed, but I do think that there's a certain sadness in seeing the politics of it now that wasn't necessarily as present as it is when watching the movie today. The film itself even seems to anticipate this trajectory from farce to tragedy, as it manages to kill off the most likable character in the most over-the-top confrontation in the film. But the film also seems to contain that, to reign it in in a way that history can't, as the Cowboy slowly intones in his comforting drawl that he himself takes comfort from the fact that "The Dude abides."
But in this historical repetition--the repetition whereby we watch a film from two different vantage points, and the repetition that allows us to see Lebowski's Iraq I in the context of Iraq II--to what does The Dude abide? Seemingly, the answer is the intensity of affect that flows personally and politically from one moment to the next. Walter may be an overt neo-con avant la lettre, but The Dude is the one who finds the truth with his gut, the one who in the end realizes that the solution to the mystery really means nothing but its truthiness. He's a desiring-machine--caring only about sensations, like the movement of bowling, or being high, or finding a rug that nebulously "ties the whole room together"--who (despite a politically Leftist past) cannot connect to any politics in the present, but this only makes him resonate more tragic-comically as we move from one political moment to the next. He becomes a better signifier for the kinds of tragedy we live out in our less innocent world today.
I will say, every time I get stressed (and this is definitely true of several of my friends), my first instinct is to watch The Big Lebowski, to find solace in its utter silliness. The experience (for me at least) is becoming more and more bittersweet to me over the years, and this perhaps points to one reason why.
Wednesday, September 3, 2008
Triumphant Return to the Blog: Palin and Wikipedia
In that spirit, a return to the kinds and quality of scandal that media can generate (and to which media can respond) these days with a word on a story that broke yesterday about Republican Vice-Presidential candidate Sarah Palin. No, I'm not referring to her pregnant teenage daughter. I'm referring to the quality of information that is circulating on the net about her. The International Herald Tribune reported yesterday that a single Wikipedia user made massive edits to Palin's Wikipedia profile ... exactly one day before the announcement that she was chosen as McCain's running-mate. The user later revealed him/herself anonymously as a volunteer in the McCain campaign. Noam Cohen reports of this semi-scandal:
While ethically suspect, the idea that a politician would try to shape her Wikipedia article should not come as a surprise. In modern politics, where the struggle is to "define" yourself before your opponent "defines" you, Wikipedia has become an important part of political strategy.I find this situation incredibly problematic for a number of reasons. Theorists such as Henry Jenkins (in his book Convergence Culture, among other articles) have lauded Wikipedia as a potential source for the democratization of knowledge, the formation of a "knowledge community." Moreover, such genuine communities were unable to be formed without the technologies provided by Wikipedia's Web 2.0 interface, which allows all users to continually edit one another's work in order to create the best possible knowledge. The interface also provides several tools to track any changes made to individual entries over time, tools that some idealists ironically find to be overly authoritarian, potentially limiting the kinds of changes that can be made to knowledge over time.
And yet, this is an instance in which timing is clearly everything. The linked article above reports that another regular happened to be editing the entry at the same time, and was thus able to neutralize some of the more overtly partisan language in the first user's edits. Some might see this as a vindication of the kind of communal construction of knowledge that Jenkins rhapsodizes about, or, at least, as an instance of the kinds of small transformations in the interface that allow it to produce what Alan Liu describes (in a lecture given at Indiana University last Spring semester) as "good enough knowledge."
However, I see it as something of a cautionary tale that the way in which we frame discussions about Wikipedia and other "convergence" media has veered too far in the direction of posing epistemological questions without proper consideration of the larger political commitments embedded in the kinds and qualities of knowledge that we choose to valorize. Along with Rick Johnston, I have argued recently (in an article to be published in a forthcoming volume about South Park and culture) that a consistent fallback position in recent years for conservatives is an appeal to a perfect end justified by a knowledge that "feels" right: what Stephen Colbert calls "truthiness" has the consequence of generating a kind of affective knowledge that is deployed more often than not for culturally and politically conservative ends. The problem here is that so many of us forget that Colbert is not calling for a return to a crude rationalism: his focus is less on "facts" than on how such constructions are mediated in politics, the press, and popular culture in general. In other words, because of the focus on "fact" that inevitably becomes entwined with conversations about "good enough knowledge"--because of the focus on accuracy--we forget to examine how such knowledges--whether "good enough" or even "best"--are deployed culturally for specific political purposes.
This instance shows yet again the lesson the Left should have learned a long time ago: that the political Right is better equipped to deploy knowledge in an effective manner. Certainly, we know that a single user added thirty entirely positive edits to the post (and we know this, ironically, because of those very tools that at first glance seem to be most authoritarian and controlling), but the damage was already done: as the above article reports, there were 2.4 million views of Palin's entry the day her candidacy was announced, and the knowledge that those millions viewed was coded in a politically partisan manner.
While knowledge communities in web environments like Wikipedia may prove a potential forum for contesting the kinds of knowledge that count as "good enough," it also proves a forum over which the political implications of these contested knowledges are also fought. In some ways, this is a reminder of the kind of "control society" that Gilles Deleuze describes, in which the breakdown of a central authority over discourses results in the continual and instantaneous political control over knowledge from multiple vantage points. Rather than becoming "disciplined" into objective fact for specific ideological purposes, knowledge is affectively controlled in a constant ideological contestation. Such control society thus certainly poses the possibilities for the kinds of utopian promise Jenkins sees, but, as in this case, it also offers the possibilities for more indirect and anonymous control in the constant battle to curry ideological favor. There was some corrective in this case, but just imagine if the knowledge under question was something more important than the "definition" of Alaska's governor....
Monday, April 14, 2008
The Relations of Film/Cultural/Critical Affect
After seeing There Will Be Blood, and thinking about it a bit, I said that Paul Thomas Anderson was the false prophet Eli Sunday and those raving about his film are Eli’s sheep. It’s certainly a gorgeous film, an epic one, a mammothly forceful and visceral one, I’ll give him that. But ultimately is anything being said? I see nothing more than was said in Citizen Kane ages ago, or Chinatown, or 2001, all of which the film heavily borrows from visually. I’ve seen it said many times that this film is doing something new, but can anyone explain to me what exactly that is? I see a film student’s orgasm of references and allusion, but little else, and ultimately an empty core.It's not exactly a new opinion about the film. Virtually every negative review of the film I've seen has lodged the same complaints: gorgeous and visceral, but hollow and stagey. What struck Jason most about the post was the amount of vitriol sent out to fans of the film:
What frustrates me about the post in question is the utter condescension displayed towards people like me who actually think There Will Be Blood is a twisted masterpiece, and that PT is a legitimate, even thought-provoking, auteur (and I say that as someone who sees Magnolia and, to lesser extent, Boogie Nights, as at times excessive and over-the-top).He offers up as a rebuttal a similarly familiar argument that the film's entire point is its theatrical staging of emptiness.
What I find interesting about these posts (and the many comments on them) is that it replicates something that seems to happen again and again in critical discussions of this film. Both writers seem to agree on the interpretation of the film (that the film is to some extent about how people "go on with their orgy of trying to pry some meaning out of his films," as Rockwell writes, when emptiness seems to reside at the heart of them), and yet they differ radically in terms of how they actually relate to it. My favorite example of how this dynamic works is the pair of dueling reviews of There Will Be Blood over at Slant Magazine: Ed Gonzalez calls it "another film-school-in-a-box by Paul Thomas Anderson" and Nick Schager praises how the film "immediately establish[es] a mood of dread pitched somewhere between the frightening awe felt by the apes upon discovering the monolith in 2001 and the empty malevolence of the Overlook Hotel's hallways in The Shining." Am I the only one who sees these as essentially the same comments (both about the allusive structure that defines Anderson's work), differing only in the author's tone toward the object? In fact, such a parallel persists throughout both of the reviews: every performance, every shot, every scene, every sound cue is read in exactly the same way, and yet both come away with very different feelings toward the film.
This particular blog discussion, however, is fascinating to me because it not only lays bare this constant doubling in critical opinion about the film for all to see, but because both writers seem to be aware that this is precisely what the film hinges on. In her original post, Rockwell writes,
[M]any critics who say they love this film say they are speechless, dumbfounded, don’t know what to say…implying that it’s because the film’s so powerful, but in my opinion, it’s because there’s just nothing to say. There’s nothing to be wrung from the film.
I think she may have unintentionally hit upon something crucial here, even if it is precisely what she is reacting against. This film has (as Magnolia and Punch-Drunk Love seem to have done before this one) somehow managed to hit upon a curious kind of affective chord in which no justification is going to be powerful enough, ever, to convince someone who feels differently about the film. After all, many critics have offered plenty of evidence to support their claims about why the film is either wonderful or terrible, but in the end, because this evidence is always drawn from the very same pool, this is always reduced to a completely unjustified opinion supported only by the "speechless" feeling that one either loves it or hates it.
But this is about more than a single film which breaks down all of our best critical faculties. An instructive comparison would be the other critical darling of last year, No Country for Old Men, a film that shares with Anderson's the themes of emptiness and greed, gorgeous shots of wide desert vistas, and an interrogating camera that peers at its characters as if they were subjects of a nature documentary on the Discovery Channel. The Coen brothers crafted a film which inspired probably the most critical debate in years (I've linked to some of that discussion in the past), but no one seems to really write about the film with any real passion in either direction. It has its fans and its detractors, but something about the film (I would argue, irreducible to its text) seems to inspire measured, classical criticism from a variety of different vantage points (strictly formalist seem the most common, but I've read metaphysical, marxist, feminist, psychoanalytic critiques, etc.). On the contrary, something about There Will Be Blood (also irreducible to the text itself) inspires the kind of "speechless" review in which evidence to support claims (the classical mode of textual analysis) becomes superfluous, in which any critic is reduced to a singular affective response.
In this sense, while the Coens have given us an important film culturally because of the kinds of critical discourse it inspired, I think that Anderson's is an equally important film because it reminds us that such initial affective engagements in many ways form the very basis of all of our social engagements. At its very base, when an individual confronts an object or a person for the first time, the reaction that emerges from that relation is something beyond discourse, and while many scholars have attempted to examine this kind of response, such affect breaks down rational critique and obfuscates exactly the kinds of evidence that could be used to describe it. Cultural theorists such as Lawrence Grossberg, Stuart Hall, Brian Massumi, Gilles Deleuze and Felix Guattari have attempted for decades to come to grips with this affective basis which serves as the foundation for all social interaction, and therefore for all politics. These are, of course, precisely those critics who have acted as a kind of counter-tradition to that legacy of the Enlightenment that privileges rational argumentation over an initial anti-rational response.
I think the coin toss metaphor posed by No Country offers us a way of reading these two dueling critical strands (the rational discourse offered in support of the Coens, the affective love-it/hate-it intuition offered in relation to Anderson) against one another as something of a parable for how we are supposed to think and feel as critics. The coin toss represents that contingency and probability of meaninglessness that pervades the cultural objects we encounter in daily life, and yet our responses to those objects are really two sides of the same coin. Without rationalist (one could even say liberal humanist) discourses available, critics will have no vocabulary through which to speak about the encounters of the everyday, no method through which to investigate the political consequences of those interactions, and no avenues through which to stage necessary interventions into current affairs. But without that other side of the coin, that affective, anti-rationalist side (that side so often forgotten by some writers), we would have no sensibility, no empathy or sympathy through which to understand why it is we would even want to engage in such critical, rational discourses in the first place. This affect reminds us of the "human" in such liberal humanist discourses, and it lays the groundwork for the ethics of all of our human relations. In other words, critics need to have a good heaping portion of both in order to remain effective, responsible, and ethical in their work. If only we had more films like these, we wouldn't need the reminder....
Saturday, April 5, 2008
Nostalgia and the Task of the Critic
The first thing that came to mind as he concluded the paper is the manner in which his view of nostalgia is radically different than that of many people who study it. He embedded those critical views of nostalgia and its discontents that circulate in the academy into his argument, but his tone was much more personal, and, as a result, he was more willing to concede the point (so often ignored by other scholars) that, much as we want to critique the implications of nostalgia, it isn't going to go away simply because we're critiquing it. Such an argument would be the equivalent of Laura Mulvey's notorious claims from the 1970s that we as critics should actively work toward the destruction of cinematic pleasure. Not gonna happen. And, even if it could, that wouldn't be productive of any alternative affect that could take its place.
No, Jason highlighted for me (and, in the Q&A it became clear that I may be the only person to come away with this message, so he'll have to correct me if I've just radically misinterpreted his work) the ways in which nostalgia is an affect that actively produces things. It produces a complicated and potentially harmful racial politics, to be sure. But it also can be productive of a certain "humility," as he describes it, a humility to the power of the affect itself and to all that it represents on a purely non-linguistic level. Most importantly, he suggests (by his own example in this paper) that nostalgia can ideally be productive of its own critique. There is thus a productive capacity here (not in the standard marxist sense; I mean the term in the more Deleuzian sense of a kind of imaginative creation that is not really produced by anything other than pure affect itself) that often goes ignored in the academy.
This is especially important to realize since nostalgia (almost by definition) implies the fond remembrance of something that never actually existed. Nostalgia only ever refers to an idealized past, one that intrudes affectively into the present and thus determines present and future politics from a non-existent ground. (Brief aside: For an example of how this is even working in the election right now, compare Clinton to Obama in their appeals to the history of American politics. Clinton seems to promise a return to form before Bush, in other words a return to the Clinton years: Clinton, Part Deux, if you will. Obama uses the complicated networks of history to promote a change into the future. The politics of a productive nostalgia versus that of a presentist historian. What I find so interesting is that so few people have stopped to ask themselves, "What was so great about the 90s? Was that our Golden Age?!" This is nostalgia actively producing a movement into the future that is also a movement into a non-existent past. What we need to do is to allow nostalgia to produce its own critique, in the manner that Obama uses it fairly frequently.) But if we allow nostalgia to produce its own critique even as we are affected by it, we can use this nostalgia in an oppositional manner to produce a new ideal in the future. In some ways, this coalesces with how I discussed the Hitchcock images that only exist for the sake of nostalgia for a past that literally never existed (it is a past of Hollywood fictions): not a desire to produce something that moves forward, but to produce a fake past within the present. And this again provides another contrast with the Lohan/Monroe images: these are a brand of nostalgia that produces a criticism of its own nostalgic affect. It's something that requires more investigation in all kinds of facets of our collective nostalgic experiences, in any case.
The second thing that struck me was the personal tone of his paper. Not a minute passed in which he didn't use the personal pronoun "I" in order to define his own position in relation to the material. As a result, not only the tone but also the structure of the argument shifted: it was occasionally meandering into personal asides that became crucial to the overall argument a few moments later, an recursively worked backward at times to mimic the kinds of nostalgia he discussed. It resembled nothing so much as a blog (I mean this in the most affectionate way possible--I find I read much less "real" criticism ever since I set up my RSS feeds). What was so great about this is that it tended to foreground not only the mediating role of the critic in relaying this argument to an audience: it also foregrounded the contingency of that mediation. This argument could not have been delivered in the same way had Jason not given it; had he not lived in Detroit to get his MA; had he not randomly decided to indulge his nostalgia one day to watch a 46-second clip on YouTube. The same could certainly be said about all of us and what we do as critics, but we so rarely acknowledge that our understanding of culture and the politically-inflected arguments we construct around it are defined entirely by how we are affected by pure contingency. It's a lesson that should provide the scholar with some humility...
Friday, February 22, 2008
Prestige, Affect, and Forgotten Films: Another Manifesto for the Cinematic Experience
It's a strange reversal of how we normally discuss value in the popular imagination: usually it's the big-budget Hollywood film that is destined to be remembered (at the very least through constant replaying on cable movie networks), while the small independent non-American film tends to get lost in the dustbin of history. But it also raises an interesting point about the ephemera of cinema that should always be obvious to us but is rarely discussed. We talk semi-frequently about "lost" films (it's a burgeoning field of scholarship, and I know someone in my department who does excellent work with them), but that category is suggestive of films that are absent but still somehow remembered, often fondly and with the vain hope of recovering it once again.
But Singer raises the specter of forgotten films, those films which we once experienced fondly but which are somehow lost affectively rather than materially. The film as an object still exists, but our culture as a whole has not generated the kind of affect for it (either loved or hated) that sustains its life in the public imagination. It's an incredibly common thing: hundreds of films are released every year, and, if I recall correctly, the average American movie-goer visits the cinematic temple around seven times a year. How many of the films that get made just drift away in this manner? Check out any random year in the IMDB to see how many of the hundreds of films released that year you actually saw. How many of them have you even heard of? How many of them could actually be raised in conversation and given even a spark of recognition?
Most interestingly, this article connects the ratio of forgotten-ness among films to the amount of prestige the picture was awarded (most critics would probably point to box office returns and DVD sales). Ted Pigeon also just raised a similar point about the manner in which great films are forgotten because Oscar discussion limits the field of inquiry. And they have a point: new film buffs (such as myself back in the day) frequently turn to past award winners/nominees and films appearing in any number of best-of lists as a guide of how to expand cinematic knowledge. Films with no award nominations and limited box office like Music and Lyrics don't make it on to these lists, and they are thus ignored ("written out" would be too active a phrase) when cinema history is recorded for the public. Realizations like this one remind us that canons are built upon a process of active exclusion, rather than inclusion: the attempt to bolster the best that has been thought in the world (to paraphrase Matthew Arnold) is really only the side effect of years of culturally whittling away our collective memories so that we only have a select few memories from which to choose. It is a process of effacing the multiplicity of media experience to bolster the singular aesthetic experiences of a singular few. [NOTE: In point of fact, I haven't seen Music and Lyrics either, and I hadn't intended to do so until reading this article. Now I'll have to add it to my Blockbuster queue right above Once, which was already on the list.]
It's a sad state of affairs, really. Time, effort, and money is dumped in to every feature made, and only the most disrespectful of film-goers would have the temerity to suggest otherwise. It's one reason why I try to find something--a character, a scene, a musical cue, a single image--that makes even the worst movies I see worthwhile. When confronted with the ephemera that is the cinematic experience, we have to realize that our personal affective responses are precisely what contributes to the manner in which prestige is accorded and thus to the manner in which films are remembered for posterity. The cinema needs some of that old time religion, in which people genuinely arrive in the theatre to experience a kind of communion with something outside themselves (a character, a scene, a musical cue, a single image, a critical understanding of the culture surrounding us, a self-awareness of why we would engage in the absurd activity of sitting in a darkened room with strangers only to watch lights flicker across a screen). These are the things that can restore our belief in the cinema, and allow us to question whether a belief in this kind of media is really even necessary. And it is this kind of communion with the cinematic experience that we must carry into our daily lives. This would be better for the films which are better off remembered for something and for the people who watch and care about them in some way.
Sunday, February 3, 2008
DVD Killed the Video Star
But it raises a lot of significant ideas about the associations we hold for different kinds of media in different contexts. For instance, Klinger notes how the medium has become a marker of authenticity for a particular generation of viewers (citing the uproar over the digital alterations to the original DVD release of the Star Wars trilogy), while Lim notes that, at least during the period in which the medium rose to prominence, it held the fairly alienating connotations associated with its role in surveilance and pornography.
We often examine the implications of various media formats historically: it's a variation of the kind of technological determinism initiated by Canadian media theorist Marshall McLuhan in the early 1960s. After all, Boogie Nights is a pretty substantial thesis on how video technology drove pornography in new and more exploitative directions, and Baudrillard's revision of Foucault's understanding of surveillance would not have been possible without video technology available as a material ground to some rather abstract theory. And, I have to admit, limiting the field of available questions to the effects of media technology alone is something of which I am occasionally guilty mysef in my own writing (see either of my two of my previous entries on digital technology to see what I mean).
But this poses a fundamentally different kind of question about how we relate to the effects of media technology. What is the process by which we somehow change our cultural attitudes toward different kinds of media as they become superceded? How does our understanding of a technology shift from that of invasive surveillance and hyperreal porn to that of the "authentic" text? My initial instinct is that this is actually a marker of how we have always perceived this technology. Video's sense of "authenticity" is precisely what had previously been deemed so disturbing in those earlier trends: its seeming authenticity, its "uncut" aesthetic fueled the sometimes violent fantasies that gave such success to the porn industry in the 1980s, and it also aided the paranoia of being "caught" in real time in live footage, even do something as mundane as walking through a parking garage or riding an elevator. But the question remains as to what cultural conditions are necessary for this quality of authenticity, deemed so menacing at the technology's origins, to have the potential to become (retroactively, of course) the basis for a fond nostalgia once the technology has died?
I suspect that arguing that the death of the technology alone is responsible would fall into the same old trap of technological determinism. Rather, to account for this transition from the threat to the fond memory of authenticity, we need a more sophisticated understanding of how affect operates at a larger cultural level, a more nuanced theory of how our investments are articulated by a host of issues shaped by the rise of convergence technologies, which in turn articulate a whole new politics of "authenticity" and its uses in media.
Thursday, January 31, 2008
Boyl-ing It All Down: A Manifesto on the Purpose of Film (and other awful puns)
No, at this point I have to admit that Boyle's endearingly stupid films are really the symptom of a genuinely consistent philosophy of film. One that he seems to genuinely believe in whole-heartedly. One which, as should by now be obvious, leaves me with serious reservations.
In 28 days later... Boyle crafted a patchwork film out of genre fare. Nearly every element from the most iconic zombie films were there. Even the plot itself, while re-tooling the basic premise by turning the "living dead" into the "infected," borrowed the first act from The Omega Man and the final two from Day of the Dead. One could call the film an "experiment" in digital filmmaking, but the entire piece was often breathtakingly and terrifyingly beautiful, borrowing the most iconic images from those previously iconic films and refreshing them with a pixelized, high-contrast sheen. Such a gloss seemed to permeate the entire narrative as well, as the film rolled along through the greatest hits of 1970s and 80s zombie cinema to give something like a striking Power Point presentation of the different kinds of violence humans can inflict on one another.
"Gloss" turns out to be the perfect word to describe the film, both in cinematic and narrative terms. "Gloss" not only in the sense of the sleekness of its chilly photography, but also in the sense that the film ultimately feels like a paraphrase of those previous films that ultimately seems to misinterpret the social point that they were attempting in the first place. After all, what impact can the image of a lone survivor of disaster wandering through the lonely streets of an empty metropolis have when it's divorced from the context in which that image first emerged, that is, the insanely reactionary, gun-toting Messianic image of Charlton Heston navigating the malaise of a society torn between "quiet Americans" like Heston and the radicals sick of Vietnam? And how is a viewer to understand the escape of a chained-up zombie who leads a violent revolt against a military compound when divorced from the image of Bub leading a very different group of "quiet Americans" in a violent protest against Reagan's militarism?
These aren't reinventions of those moments, replacing the politics of previously-loaded images with differently-loaded images. In the interviews with him that I've read, he seems to be fairly clear on the fact that the film isn't meant to be a palimpsestic adaptation of those sources: it is supposed to be an attempt to evacuate those sources of political valences that he may have felt were too specific on a particular moment. Those two moments, after all, have conflicting political projects in their original manifestations, but they are used here for the same political message. It was a deliberate casting away from the particular in favor of what he perceives as the "universal", a kind of idealistic humanism which is most concerned with what kinds of good and bad the individual is capable of performing. A philosophy of man on screen which forces "man" to confront "his" basest nature and conquer it by turning the violence of the individual against itself.
And so we now have Sunshine, which gives us virtually an identical message (Alex Garland scripted both, and I suspect that if I were to revisit The Beach I would find exactly the same message posed in exactly the same universalizing terms). And this time Boyle cannibalizes some of the greatest sci-fi films of all time, evacuating each and every one of them of their larger philosophical and socio-political implications in favor of a message that "Boyles" down to: "Some people have the capacity to kill humanity, while others have the strength to save it." Present are unimaginatively gorgeous and thrilling formal renderings of classic sci-fi images: a circular space station creating an eclipse with the sun; a group of astronauts floating through the vacuum of space in an attempt to re-enter a wounded ship; and a killer obscured by the properties of space vowing to bring an end to all life. Gone, however, are Solaris's post-WWII ruminations on how our collective memories become a material reality that we sometimes have to kill; 2001's obsessive fear of our own ingenuity turning against us; and even Alien's horror at how the biological imperative to kill could be exploited by global corporations.
The problem is not that the films were released outside of the "original" contexts of those films. The problem is that Boyle's aesthetics is precisely an "aesthetics" in the late-19th-century connotations of that term: a terrifying "sublime" under which any material social concerns at all are sublimated. The films have a political thesis, but that thesis is in a very real sense a metaphor with no referent, nothing grounding the loaded images in the very loaded contexts of how these concerns about violence operate today. This philosophy about the function of film has the same problems of which cultural critics of all kinds (popular and academic) are often accused: a disengagement with the real world in favor of masturbatory pursuits.
Personally, I find such vain pursuits at getting to the core of "humanity" counter-productive, misguided, and downright insulting when critics attempt it, and I find it no less of a problem when such pursuits fall under the purview of "art." Film is meant to engage us on a social level somehow, not on a personal level (no one really started talking about the "individual" experience of film until the 1960s or 70s, when psychoanalysis, with its own attempts to universalize the audience perversely by looking at individual film experience, took its hold in film criticism and hasn't let go. We can see this kind of criticism persist all the time popularly, most often with the "thumbs up" mentality that seems to dictate how we approach media nowadays). Some of the most sophisticated and explosive theory about film has been about its relationship to a collective audience, and I think that this is where film should still aim, even in the age of Netflix and iTunes. Film is meant to engage us collectively on an affective level, to drive us into some kind of action, even if it is simply to see something in a literally different way. The Boyle style of filmmaking shows us only things that we have already seen and says only things that have no real value to how we live in this very material world. He Boyles it down to essentials that are no longer essential for our survival, and I'm a little offended by it....
Saturday, January 19, 2008
Viral Marketing and Agency
More important than the influencers, the researchers found, were the influenced. Once an idea spread to a critical mass of easily influenced individuals, it took hold and continued to spread to other easily influenced individuals. In some networks, it was far easier to get an idea established this way than in others. The entire structure of the network mattered, not just the few influential people. Dodds compares the spread of ideas to the spread of a forest fire. When a fire turns into a conflagration, no one says that it was because the spark that began it was so potent. “If it had been raining,” Dodds says, “that same match wouldn’t have had an effect.” Instead, a fire takes off because of the properties of the larger forest environment: the dryness, the density, the wind, the temperature.
The upshot of the study, Dodds says, is that “in the end, you don’t have control over how people spread your message.” The best way to increase the odds of person-to-person transmission of an idea is to make it a good idea and to give it “social worth,” he says. “Some things are just fun to talk about."
I've done some work on viral marketing in the past, and this article simply confirms some of the theories I've had about it for some time. Many naysayers, even normally incredibly astute social commentators such as Steven Shaviro, for instance, focus on the ways in which viral marketing and other similar gambits which use a model of social influence allow corporations to turn you "into their shill." This is probably because most of the people who actually theorize the ways in which ideas move across networks of different kinds of populations are generally advertising experts who are using this precisely to sell products. This question of the "social worth" of the idea being spread adds an entirely new dimension to this equation, though, one which people like Malcolm Gladwell have been on top of for a while now. And while even the more socially responsible theories of social influence are a bit reductive, this should still open up a space for us to discuss agency and power in vastly different terms than we have been. If we continue to use the forest fire metaphor, where then does the agency lie: with the trees or with the fire? The metaphor is a bit unwieldy because it implies a natural and even necessary chemical reaction to take place here (if there is kindling and oxygen, after all, the fire will spread), but it is instructive to ask ourselves whether agency and power in this new kind of social dynamic (the dynamic of networks) exists somewhere outside of people and institutions themselves, somewhere in the affect which catalyzes the spread of the idea through a population. This certainly requires a very counter-intuitive kind of politics, but it is definitely one that we must adapt to on some level, at least in certain cases.
Wednesday, January 9, 2008
The Politics of "Guilty" Pleasures
Pleasure and affect are hot topics right now in media theory after a long period in which criticism misguidedly (but understandably in terms of the political climate) attempted to construct a politics of media that is divorced from questions of pleasure and affect. But the social "guilt" we commonly associate with our fondest pleasures doesn't, to my knowledge, get investigated all that often (the MLA online database only notes 17 entries which use the term, and they all seem to do so uncritically--this is, however, a very cursory search). But this seems to be a defining aspect of our taste culture in general and how we define "pleasure" through questions of quality and social expectations. "Guilt" necessarily implies a kind of law that is imposed on pleasure from the outside of our discourse about pleasure itself: these laws are determined to a large extent by popular criticism of these media artifacts and by the kinds of expectations that we as a culture impose for certain kinds of objects and certain kinds of audiences. The guilty pleasure seems to be something of a missing link in that all-too-present question of how our critical discourse and vocabulary (popular and academic) in part define and to an even larger extent reinforce what and how people enjoy the things that they do. (It is especially disconcerting that the question has not really arisen that forcefully in fan studies, in which the types of objects audience choose to invest in affectively are under scrutiny.)
The examples provided by my students seem instructive here (and, incidentally, this is just a reminder that we should always be ready to learn from our students). Some of the examples and the responses provoked by the rest of the class were explicit references to questions of the quality of the object (perceived trash television like A Shot at Love with Tila Tequila, for instance, or another student's love for the film Elizabethtown, a movie he noted was hated by critics), while others clearly were directed to questions of their investment as the "right" type of audience, based on age ("Disney movies" as a category came up in both classes), maturity (the Spice Girls and late '90s boy bands came up in both classes), gender (a male in each class cited favorite movie The Notebook, while another cited Ever After), and race (some white students emphasized this aspect when they referred to "thug" music or "hardcore gangster rap"--an especially odd "guilty" pleasure since white suburban kids are statistically the most likely consumers of hip-hop culture). In some ways, the instances of the latter pleasure are a kind of performed drag, in which people who totally own their own pleasure performatively disavow how they impersonate the "proper" audience for these objects. But the drag in still something of a defensive posture to take against social forces (including my own authority as instructor) which label their pleasures as "bad."
We see this happen in reverse all the time, as well. In my own studies of Shakespearean fandom, for instance, I see something like the exact opposite of what we find in the narratives these students have constructed around their guilty pleasures. The opposite of "guilty," but not exactly synonymous with "proper" either. Many self-professed Shakespeare fans, for instance, are invoking an object that could not be more acceptable as an object for their pleasure. And yet, they continually announce themselves as alienated from their peers (a common thread being, "I thought I was the only one who got it"), noting the effects of their affect in a manner similar to those who discuss guilty pleasures. Shakespeare is an acceptable object, but it is precisely their performance of themselves that makes it seem as though they are taking pleasure in something that is outside the norm. While those who invoke their guilty pleasures are implicitly appealing to the alienating effects of a law governed by a variety of social circumstances, those who are Shakespeare fans seem to be performing the law themselves and, in doing so, constructing it altogether. In this sense, the kind of "class drag" these Shakespeare fans perform through is in some sense a defensive pose against the perceived lack of social/cultural laws governing the quality of Shakespeare as an object. In any case, it's all very strange and needs a great deal of further elaboration.
Sunday, December 30, 2007
Best Films of 2007 #6: No Country for Old Men
All the discussion about the film, making this weirdness so comprehensible, sometimes makes it difficult for me to determine whether the film is actually as great as everyone seems to assert or whether it is simply important in the context of the function of film criticism. The film is undoubtedly important, especially in how critics have used it to tease out ideas about what film in general is supposed to do, a goal so clearly apparent in writing these "best of" lists in the first place.
In this sense, I'm not sure that I can add anything to the current discourse that's out there right now, but No Country for Old Men is the rare and important film that causes a public debate as to what film is supposed to accomplish on a personal and social level. It's an essential film for that reason, whether all of the discourse results from the aesthetics of the film or from the vagaries of the critical establishment.
For a much better and more eloquent idea of what I feel like I'm articulating unclearly here, check out Jim Emerson's blog, in which he catalogues many critics' opinions of what the film is doing, his own response to Jonathan Rosenbaum's critique that the film is trying to be too "ideological." Emerson also participated recently in a phone conversation with other critics that has been turned into a podcast. And, really, this is only the tip of the critical iceberg. It's all pretty overwhelming, really, since this doesn't happen too often.
