Prestige, Affect, and Forgotten Films: Another Manifesto for the Cinematic Experience

If you check out Salon.com's recent article "Oscar, Are You Listening?," you're bound to find some really interesting comments (my personal favorite is Farhad Manjoo's assertion, "The thing about [There Will Be Blood] is that every encounter ends up on the lonely side of loony; you're led to think these folks are merely eccentric, and then, across several pivotal scenes, it turns out, no, they're actually far, far further gone than you ever suspected.") But at the end of the article, IFC News host Matt Singer raises an interesting dilemma about our current cinematic taste culture by pointing out that Once and Music and Lyrics are "practically the same movie and they're both quite good," but that the latter "has already been forgotten, another Hollywood product destined for the discount bin of movie history."

It's a strange reversal of how we normally discuss value in the popular imagination: usually it's the big-budget Hollywood film that is destined to be remembered (at the very least through constant replaying on cable movie networks), while the small independent non-American film tends to get lost in the dustbin of history. But it also raises an interesting point about the ephemera of cinema that should always be obvious to us but is rarely discussed. We talk semi-frequently about "lost" films (it's a burgeoning field of scholarship, and I know someone in my department who does excellent work with them), but that category is suggestive of films that are absent but still somehow remembered, often fondly and with the vain hope of recovering it once again.

But Singer raises the specter of forgotten films, those films which we once experienced fondly but which are somehow lost affectively rather than materially. The film as an object still exists, but our culture as a whole has not generated the kind of affect for it (either loved or hated) that sustains its life in the public imagination. It's an incredibly common thing: hundreds of films are released every year, and, if I recall correctly, the average American movie-goer visits the cinematic temple around seven times a year. How many of the films that get made just drift away in this manner? Check out any random year in the IMDB to see how many of the hundreds of films released that year you actually saw. How many of them have you even heard of? How many of them could actually be raised in conversation and given even a spark of recognition?

Most interestingly, this article connects the ratio of forgotten-ness among films to the amount of prestige the picture was awarded (most critics would probably point to box office returns and DVD sales). Ted Pigeon also just raised a similar point about the manner in which great films are forgotten because Oscar discussion limits the field of inquiry. And they have a point: new film buffs (such as myself back in the day) frequently turn to past award winners/nominees and films appearing in any number of best-of lists as a guide of how to expand cinematic knowledge. Films with no award nominations and limited box office like Music and Lyrics don't make it on to these lists, and they are thus ignored ("written out" would be too active a phrase) when cinema history is recorded for the public. Realizations like this one remind us that canons are built upon a process of active exclusion, rather than inclusion: the attempt to bolster the best that has been thought in the world (to paraphrase Matthew Arnold) is really only the side effect of years of culturally whittling away our collective memories so that we only have a select few memories from which to choose. It is a process of effacing the multiplicity of media experience to bolster the singular aesthetic experiences of a singular few. [NOTE: In point of fact, I haven't seen Music and Lyrics either, and I hadn't intended to do so until reading this article. Now I'll have to add it to my Blockbuster queue right above Once, which was already on the list.]

It's a sad state of affairs, really. Time, effort, and money is dumped in to every feature made, and only the most disrespectful of film-goers would have the temerity to suggest otherwise. It's one reason why I try to find something--a character, a scene, a musical cue, a single image--that makes even the worst movies I see worthwhile. When confronted with the ephemera that is the cinematic experience, we have to realize that our personal affective responses are precisely what contributes to the manner in which prestige is accorded and thus to the manner in which films are remembered for posterity. The cinema needs some of that old time religion, in which people genuinely arrive in the theatre to experience a kind of communion with something outside themselves (a character, a scene, a musical cue, a single image, a critical understanding of the culture surrounding us, a self-awareness of why we would engage in the absurd activity of sitting in a darkened room with strangers only to watch lights flicker across a screen). These are the things that can restore our belief in the cinema, and allow us to question whether a belief in this kind of media is really even necessary. And it is this kind of communion with the cinematic experience that we must carry into our daily lives. This would be better for the films which are better off remembered for something and for the people who watch and care about them in some way.